Tuesday, November 07, 2006

CHEESE, DOCTOR, POLICE -- MORE "BORAT," PLEASE

Advertising Age "Media Guy" columnist Simon Dumenco reports on some of the scenes cut from the final version of Sacha Baron Cohen's over-the-top, box office mega hit. The scenes - "Cheese," "Doctor" and "Police" - are all out there on the Web, and they're certain to be included in the Borat DVD. Here's the text of Dumenco's column:

Media Guy's Pop Pick: Beyond 'Borat'
Our Columnist's Current Media Obsession
By Simon Dumenco

Published: November 06, 2006

NEW YORK (AdAge.com) -- The viral marketing campaign for "Borat" has been so effective, so omnipresent, that you almost (almost!) didn't need to go see the movie this past weekend. Now we can all look forward to the DVD release, which is going to be awesome, because there's so much stray viral Borat material already floating around out there that can be larded on as DVD extras. (I predict it'll be the best-selling comedy DVD since the "Chapelle's Show" first-season box set.) Need a quick fix of potential DVD extras now? Surf away:
.

Cheese, a scene deleted from "Borat" in which "Borat tours a grocery store with the supermarket manager" (search for the user "boratmovie" on YouTube).

Doctor, a deleted scene in which "Borat discusses the sexually transmitted diseases he has had in his life, some contrived [sic] from his sister, as a stoic doctor takes notes" (also via "boratmovie").

Police, a deleted scene in which Borat is pulled over by Dallas cops and "warns them about a cavity search because of all the Cinnabon he had eaten previously."

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